To celebrate the launch of their new Mega Mushroom Skin Concentrate in collaboration with Erewhon, Origins invited beauty influencers and media to immerse themselves in a botanical, mushroom-inspired brunch at The Ardor at The Edition Hotel in West Hollywood, generating a flood of organic influencer content.

NOUN concepted and produced the influencer activation, curating a guestlist of creators to spark content around the new product launch in an interactive farmers market environment that included a branded photo experience so guests could easily share the moment with their audiences.