Noun Agency helped Suntory Global Spirits launch Japan’s #1 vodka seltzer, -196, in the U.S. through a series of creator-led experiential activations. We kicked off with a three-city influencer event tour in NYC, Miami, and Los Angeles, including a Kevin Jonas–hosted Karaoke Night that drove a flood of organic creator and media coverage.

At the Head in the Clouds Music Festival, we built an influencer-focused Konbini pop-up featuring product sampling, giveaways, photo moments, and a hidden fridge door revealing a speakeasy karaoke studio designed for creator content capture.

Through these creator-driven activations, we fast-tracked cultural awareness of -196 with experiences engineered for social amplification and viral reach.