Noun works with the New Balance Running & Events team on influencer activations, seeding & content executions. When New Balance launches a new line of shoes and gear, they tap us to lead influencer strategy for the campaign. We have executed several multi-pronged influencer campaigns encompassing experiential, content, and seeding tactics.
We helped the brand create a halo of buzz around influencer runners’ preparing for the NYC marathon, capturing content and building lasting relationships on behalf of the brand.
We also concepted and executed a multi-day influencer immersion during the historic New Balance Falmouth Road Race to educate influencers on the brand’s mission and authority in the running space. The influencers documented the experience across their platforms, resulting in 1 million+ social media impressions.
Lastly, we seeded their latest shoe launch in custom personalized packaging to more than 60 running influencers in the U.S. and U.K., garnering over 250k+ earned impressions.