Noun led the development of an integrated influencer strategy to support the biggest beverage launch of 2018, the new bubly™ brand, and continues to support the brand today. The strategic approach includes a combination of partnerships with content creators to raise awareness and generate buzz in micro-influencer communities and celebrity audiences.
We leverage our relationships to seed product to early adopters and culture forward workplaces to amplify the brand and encourage trial. We identify existing cultural events & spaces to tell the brand’s story and align with on-equity partners. To date the campaign has generated more than 5 million impressions across online & offline channels.